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This article provides information about what ASO is and the different app marketing services available, as well as some useful tips for learning more about ASO.
What is App Store Optimization?
App Store Optimization (ASO) is the process of improving your app’s visibility on App Store and Google Play.. In other words, whenever someone searches for something related to your app (like “best games” or “cool apps”), they’ll see yours.
A successful App Store optimization involves optimizing your app’s listing in the App Store to increase downloads, ratings, and positive reviews.
This means making sure that your app shows up when people search for terms related to your app. And, optimizing your app metadata, keywords, and titles; selecting a strong category; creating an appealing app icon and screenshots, and more.
The goal of ASO is to increase your downloads and revenue. By making sure that your app’s listing on the store looks attractive, you can attract more App Store visitors who are likely to be interested in using your app.
You’ll also be able to use these services to optimize your app for specific keywords related to its functionality and purpose.
An excellent example of where this service is hugely relevant is the gambling industry, including iGaming SEO Company, Online Casino Affiliate Website, poker rooms, and sportsbooks. Gamblers now prefer to bet through mobile apps to visit brick-and-mortar stores or websites. As such app developers have concentrated more on the two major App Stores, Google play and apple App Store.
With the most popular App Stores store embracing this change, you won’t succeed in the industry whether
ASO Vs. SEO
ASO and SEO are two of the most important parts of digital marketing for mobile app publishers. They both have the same goal: to get you a competitive advantage in the digital marketing world. But they each use different strategies to achieve that objective.
SEO stands for search engine optimization. It is a process that helps websites rank better in search engines like Google. The goal of SEO is to increase a website’s visibility and improve its positioning in Google search engine results pages (SERPs) so that more people can find you when they search for your product or service on Google.
ASO stands for App Store optimization. It is a process that helps mobile apps rank better in App Stores so that more people can find them when they search for an app like yours on the Apple App Store or Google Play Store.
In short, ASO is similar to SEO but focuses on mobile apps instead of websites.
How Does App Store Optimization Work?
App Store optimization services can help you get more downloads, but they work in different ways. Some optimize your app’s listing on the App Store, while others optimize your app itself. Let’s break down what each one means and how they work.
Optimizing Your App’s Listing on the App Store
App Store Optimization services will typically look at your app’s description, keywords, app preview video, and screenshots to make sure they’re as effective as possible.
They’ll also look at your pricing structure and any other factors that could impact how well your app does on the market.
Optimizing Your App Itself
App Store Optimization services can optimize your app itself. This could mean making changes to the way it works, like fixing bugs or adding new features.
It could also mean improving how well it performs under certain conditions, like working better on low-end phones and older models.
Components That Can Affect Your ASO
Many factors can affect your app’s ASO. The components are in two forms, those you can influence and those that are beyond your control.
Factors Within Your Control
The primary components that can affect your app’s performance in the App Store are the name of your app, the description, and the keywords.
These things are within the control of top app developers. You should think about them carefully when you’re making decisions about how to best promote your product.
Name of Your App
The name of your app is important because it’s what people will see on the search engine results page (SERP). It’s possible that if you have a specific keyword phrase in mind for an app’s title, then other apps might already be using that same phrase.
In that case, you’ll need to think about how to optimize for that phrase anyway. For example, if “games” is a keyword phrase that you want to target, but there are already lots of games with “games” in their name appearing on pages one through three of the SERP, then maybe it would be better to focus on another word or phrase like “mobile” instead.
Keywords
Keywords are another important factor in ASO because they help potential users find your app when they’re searching for similar items. They are specific words that describe your app and its functionality that you want people searching for in the App Store or Google Play Store.
Keywords should be specific to the app and should not include unnecessary words like “app” or “AppStore”. Also, don’t use misspellings or plural versions of keywords, because they won’t show up in search results.
Description
If you’re going for a long-term strategy and want to grow a loyal user base, try to make sure that name is something that resonates with them and makes them want to keep coming back.
The description should be similar—it should be easy to read and make sense to users without being confusing or overly complicated. If you’re going for something more fun or lighthearted, make sure the description captures that tone.
App Icon and Screenshots
The app icon and screenshots are the first things that a user sees when they search for your app. App icons should be simple and recognizable, with the color scheme matching the rest of the app. Make sure it represents your brand and product.
Your screenshots should show off your best features and user experience, while also giving users a sense of what they can expect from using your app.
Factors Beyond Your Control
Several secondary factors can affect your ASO. It is however important to note that while you can’t control these components, there are a few things you can do to improve your ASO and increase your chances of success. These factors include;
The Number of Downloads/Installs
The more downloads or app installs you get, the higher you will rank. The more people that use your app, the more popular and visible it becomes. People are more likely to discover your app if they know other people are using it and like it.
The Number of Positive Reviews
People tend to trust what other people say about products more than what companies say about their products. If people like your app, they will leave a positive review and this will help increase your visibility in the App Store.
App Store Algorithm
App Stores use algorithms that determine how search results are displayed based on various factors such as popularity, ratings and app reviews, and other factors.
An App Store algorithm may change over time which means that even if you have done everything right so far, there may be changes in the future that impact your search rankings.
Your Competitors’ Strategies
Your competitors can also impact your search rankings through their strategies and activities – for example, if they spend money on advertising (or if they don’t), or if they offer an exclusive deal to get new customers through email campaigns, etc…
App Store Optimization Strategies
App Store optimization is an important part of marketing your app. If you want to get discovered by users, you need to optimize your app name, subtitle, and app description.
The first thing you should do is optimize your app name. The ideal length for an app title is between 5 and 25 characters; longer than that and you might find it difficult to rank in search results.
Also, make sure that your app name doesn’t include any special characters or punctuation marks because they can make it difficult for users to find what they’re looking for on the search results page on their device.
Next up is your subtitle. This should be between 2 and 4 words long and tell potential users what the app does in a few sentences.
Finally comes the description section which should contain all relevant information about your product including its features, benefits, and screenshots or videos if possible so that users can get a better idea of what’s inside before downloading it from the Google Play Store or iTunes App Store.”
Create an Informative Description
When you’re building an app, it’s important to make sure that you’re getting all the information out to the people who will be using it. This means making sure that you have a description that is both informative and engaging.
The first thing you’ll want to do is take a look at other descriptions on the App Store and see what kinds of things they include. This will help you get a better idea of what works and what doesn’t so that you can create something that stands out from the crowd.
You should also consider how much space there is in your description box—this will help you plan out how much information can fit into each sentence or paragraph.
Once you’ve got an idea of what kind of content works best, it’s time to start writing. You’ll want to keep things short and sweet while still providing enough detail for people who may not know much about your product yet (and don’t worry—we all start somewhere).
You’ll also want to make sure that your writing style is simple but engaging; this will help keep readers interested even if they aren’t familiar with any technical terms or jargon yet.
Use Relevant Keywords in the Right Places
When optimizing an app’s page, it’s important to use relevant keywords in both the app title and description. Make sure that people can find your app by searching for it with their devices’ built-in search function—don’t expect them to dig through all of Apple or Google App Store pages just for yours.
You can use keyword research tools like Google Keyword Planner or SEMrush to find out what people are searching for in the App Store.
You can also use these tools to find out how often people search for those keywords, as well as what average cost per click (CPC) they are paying each time someone clicks on their ads. This will help you determine which keywords are most profitable and which ones are not worth investing much time or money into them.
Once you have identified some relevant keywords for your app, it’s time to start using them in the right places within your App Store listing.
The most important thing here is to make sure that the words you choose are relevant and related to what users would search for when looking for an answer or solution for their problems related to this particular problem.
Make the Most of Visual Assets
Another one of the main ways to make an app stand out from the crowd is by using visual assets. These can be used to help users understand what your app does and why they should download it.
Visual assets include screenshots, icons, and videos. These all have a role to play in helping users decide whether or not they want to download your app.
Screenshots are used for displaying features and screenshots on the App Store page. They are one of the first things that users will see when looking at your app’s page, so it’s important that they convey what makes your product unique while also being enticing enough that people want to download it.
Icons are another important part of a successful App Store Optimization Strategies because they represent your product in its entirety by showing off its logo as well as any other distinguishing features like colors or patterns. They need to be eye-catching so that users remember them when browsing their devices.
Finally, preview videos are great for showing off an app’s features in action so that people don’t just have words telling them what something looks like – they can actually see it. Videos are also great for demonstrating how an app works in a short amount of time so that users don’t have to sit through a long-winded explanation. A preview video introduces a potential client to the product.
Include Search Ads in Your App Store Optimization Strategy
Search Ads are displayed on the top of search results pages, so they’re visible when users are looking for apps like yours. They also allow you to show off screenshots and videos from within the ad itself—this helps differentiate you from others in the same app category.
You can create Search Ads with keyword-based targeting and target people based on their location, device type, and other information. For example, if you are developing ios Apps then you must find a way to use apple search ads to attract apple App Store users.
This will help you reach potential customers who are actively looking for the kind of products or services that you offer.
Search Ads are also an excellent way to promote new versions or updates of existing apps. A great number of mobile users utilize to search for apps they have downloaded or are familiar with. You can target users who have already downloaded your app so that they’re more likely to install new versions as soon as they become available.
Run Campaigns to Generate More “Store Visits”
You can also run campaigns on Facebook and Instagram that encourage users to visit your store page or website.
This type of advertising is perfect for driving traffic when they’re already engaged with content related to what they’re looking for—and it’s relatively inexpensive compared with other forms of advertising like television commercials or radio spots.
First, you need to understand how your users discover your app in the App Store. If you don’t know exactly where your users are finding your app, then it’s unlikely that you can optimize for this discovery channel.
The next step is to set up a campaign that targets these discovery channels. You can do this by adding keywords, phrases, and descriptions specifically tailored for each channel.
You should also think about what types of ads will work well on each discovery channel. For example, if people are finding your app via search engines like Google or Bing, then a text-based ad may be better than an image-based ad because it will stand out against other results that are competing for attention at the top of page one search results page (SERP).
Consider Localizing Your App Store Listing
You can localize your App Store listing by offering multiple languages, currencies, and other regional information. This will help you gain a wider audience, as well as make it easier for people to find your product in their preferred language.
Additionally, if you offer localized versions of your App Store listing, they’ll likely rank higher in search results on those platforms.
Monitor Your Competitors and Track Keywords
In order to be successful in the App Store, you need to know what your competitors are doing.
It’s important to look at your competitors on an ongoing basis and track their progress. You can do this by regularly checking their app descriptions, screenshots, and ratings. You’ll want to make sure that they’re not doing anything that could cause you to lose out on downloads or conversions.
Additionally, it is helpful to keep an eye on whether any new apps have entered the app marketplace with similar functionality as yours. If so, you may want to consider making some changes in order to stay competitive.
Keywords are also another important factor when it comes to getting noticed in the App Store search rankings. It’s important for you to monitor these keywords so that you can ensure that your app is still performing well and getting noticed by potential users who might download it instead of one of your competitors’ offerings.
Benefits of Using App Store Optimization Services
If you’re looking for a way to improve the performance of your app, then the answer may be as simple as using App Store Optimization Services.
These services help you with things like keyword research and copywriting, which will help you create a better user experience in your app.
Better Return on Investment
One of the biggest benefits of using these services is a better return on investment. Because these companies are experts at what they do, they can help you improve your app’s performance without spending as much on advertising or marketing.
Many times, they’ll even be able to get results that are comparable to what it would cost if you were spending money on ads.
It is easier to Attract New Versions of Old Customers
App Store Optimization services make it easier to attract new versions of old customers. When you optimize your App Store listing, you can use keywords that will bring up your app in searches related to your field.
This means people who are searching for a product like yours will find you more easily than they would if you didn’t optimize.
Experience Optimization
ASO also provides experience optimization, which means that you can find ways to make your product more appealing based on what users are looking for and where they’re looking for them.
One example of this is making sure that your app description includes keywords related to what users are searching for on the platform so that when they search for those things, they see your app first.
You’ll also want to include keywords in your app title and screenshots if possible—those elements will help users find you when they search for specific terms or topics related to what your app does best.
Improved Brand Awareness
Another important benefit is improved brand awareness and popularity. When someone hears about an app they want to try, but they don’t know anything else about it besides the app name and description on the App Store, then they may not download it right away.
But with better optimization services in place, people will start talking more about your app because it will appear higher up in search results based on relevant keywords that people search for when looking for apps similar to yours.
It Saves Money in the Long-term
If you want to make an app that will be successful, then it is important that you make use of an App Store optimization service.
The service will help you to save money in the long term because it will help you in finding the right keywords and also show you how to use them effectively so that they can attract more users.
This means that you will not have to spend a lot of money on marketing campaigns that may not work as well as expected.
Target Relevant Users
Search engines are not always good for targeting users, especially when you want to reach a particular audience. This platform helps you reach relevant users who have an interest in your app and then you can create a campaign that will boost your app’s search ranking on Google Play Store or Apple App Store.
The best App Store Optimization professionals offer this service at an affordable price which is beneficial to you as a business owner. With this, you can invest your money in other important things rather than wasting them on SEO services.
Competitive Advantage
App Store optimization can give you an advantage over other apps by increasing downloads and getting more exposure from top-notch app reviews.
By increasing downloads, you’ll also increase revenue from paid advertising and other monetization methods like in-app purchases or subscriptions.
Choosing the Best App Store Optimization Tools
App Store optimization is a huge part of how your app will be discovered, so it’s important to get it right. But with so many ASO tools out there, how do you decide which one is best for your needs?
First, ask yourself what kind of ASO tool you want. Are you looking for a simple text editor? A suite of tools that gives you everything under the sun? Or something in between?
Second, think about what kind of app you’re optimizing. If you are dealing with new apps that haven’t been released yet, then you might want to go for something more robust with lots of bells and whistles.
If it’s an established app that already has some users and downloads, then there’s probably less need for those extra features—simplicity will do just fine.
Thirdly, think about what kind of user experience matters most to YOU. Do you want something that makes it easy to get started quickly but offers no flexibility? Or do you want something that requires more setup but offers more control over the final result?
You also have to decide whether or not you want to use an automated tool or a manual one.
An automated tool is great for someone who is new to the process of ASO and wants their work done automatically without any effort on their part.
However, these tools can sometimes be less effective than manual ones because they don’t take into account other factors that may affect App Store rankings such as keywords density or relevance between app keywords and descriptions.
A manual tool on the other hand requires more work on behalf of users but gives them more control over what’s happening behind the scenes when optimizing their iOS apps or Android users.
This means that users will need some experience with SEO techniques before using these kinds of apps since they require more time than automatic ones do for everything to run smoothly without any issues occurring along the way (such as errors).
Why Hire a Professional for App Store Optimization
Hiring a professional for a better App Store enhancement is like hiring a professional for your car. You wouldn’t just go to any mechanic, right? You’d have an expert look at your vehicle and tell you what needs to be done.
The same thing goes for your app. If you’re looking to get the most out of your App Store Optimization (ASO) results, it’s important to have someone who knows what they’re doing.
After all, you’ve invested time and money into developing your app, so why wouldn’t you want the best possible return on that investment? The answer is simple: and requires several skills, which is why it is important to hire a professional who will help you with ASO. Here are some reasons why you should hire an expert:
Save Time
An experienced ASO expert will spend less time on research and analysis than you would if you were to do it on your own.
You can focus on other tasks while the specialist is doing all the work for you. They will also be able to find the best app keywords and descriptions for your app, which saves you even more time.
Save Money
An experienced professional does not have to be paid as much as an inexperienced one because they have already mastered their skills in this area and know what works best for them.
The costs of hiring an experienced specialist will also be lower than those incurred by someone who has just started out in this field or does not have enough experience in it yet.
So, there will be no additional expenses connected with their work on your project either. The best part about all this is that those costs are only going up over time instead of down.
Cost Efficiency
One of the most important ones is cost efficiency. If you’re not sure how much time it will take for you to learn all of the skills and knowledge necessary to get your app optimized, it could end up costing you more in the long run.
A professional can help you do it right from the start so that your app is ready for any changes that come along.
Qualified Expertise
Another reason is that professionals are qualified experts in their field. If you’re new to this process, you may not know what keywords or optimization terms to use, and if they don’t fit within Apple’s App Store guidelines, your app might get rejected without ever getting noticed by users.
A professional knows what needs to be included in an app description and how it should sound when spoken aloud by someone who’s looking through their search results list.
Proper App Store Optimization Strategy
A professional services provider is also more likely than a layperson to have access to the tools, resources, and knowledge needed to optimize your app effectively.
When you hire someone with experience, they can use their expertise to help develop strategies based on data gathered from your target audience and industry trends.
Correct Solutions
When you hire a professional for Optimization, they’ll take a focused approach to make sure that your app is getting the attention it deserves.
They will make sure that there are no errors with the text or images on your page, that it looks nice and clean, and that everything is easy for customers to find.
This will increase traffic for your app because people will be able to find what they’re looking for quickly instead of having to search through pages upon pages of results like they would if there were no optimization done at all (which could happen if you tried doing it yourself).
How to Measure the performance of your ASO strategies
Measuring the performance of your ASO strategies is an important part of making sure you’re getting the most out of your ASO marketing efforts. It’s also a great way to make sure that your strategies are working so that you can get more clicks on your App Store listings.
If you’re planning to make changes to your app’s ASO strategies, it’s important to measure the impact of those changes.
Here are four ways to do it:
Monitor How Your App Ranks
You can set up alerts that let you know when your app has moved up or down in search results, so you don’t have to constantly check yourself. If the app ranks well in search results, then those changes are probably having a positive impact on your app downloads.
You can use tools like App Annie to track your app’s ranking in the popular sections of the App Store, but there are also some other things you can do.
Here are some things to keep in mind when tracking your App Store ranking:
- App Annie only shows you a limited amount of data, so it’s important that you also look at other sources as well.
- Don’t rely on just one source, because you won’t get an accurate representation of how well your app is doing.
- Look at multiple sources and compare them before making any decisions about how well your apps are doing.
Track App Store Keyword Rankings
You can also track whether your keywords are showing up in search results. If they are, it means people are searching for them—which means they’re interested in what you offer. If they aren’t showing up at all, then maybe you need to try something new with your keywords or app’s description.
One of the easiest ways to track keyword ranking is to use a tool like Moz or SEMRush. These tools allow you to enter a list of keywords and see how they perform over time.
Another way to track keyword ranking is by using Google Analytics. You can set up an Event Goal for each keyword that you want to track—once someone clicks on that link, it will show up as an event in your App Store analytics dashboard.
Track the App Reviews and Ratings
If people are leaving negative reviews or low ratings on your app (or not leaving any at all), it might be because of something related to ASO—for example, if the keywords or descriptions aren’t working for them anymore (which could mean they’ve been changed since their last download).
Track the Number of Downloads
You should be tracking the number of times your app is downloaded, and how many times it has been used within the app itself. You should also compare this to other apps in the App Store.
The more downloads you have, the better the ranking of your app. Therefore, if you can increase your number of downloads, you will also increase your ranking in the App Store search results.
Tracking downloads is not difficult. All you need to do is use an analytics tool like Google Analytics or Flurry Analytics. These tools will help you track how many people are downloading your app and how often they are using it after installation.
You can also use third-party tools like App Annie and Sensor Tower to get insights into how well your app is performing and where it stands in terms of popularity among users compared to other similar apps in its category or niche market space.
This data can then be used to make improvements that will help boost its ranking among competitors on both iOS and Android Apps as well as across all major markets around the world where there is a high demand for new apps daily.
Track the Number of Times Users Have Opened the App
This is a simple metric that is often overlooked. The number of times users have opened your app can tell you if they are using it and how often they use it.
If you notice that your app opens more than once daily, then you know that users are opening it multiple times within one day. This is usually a good sign that means they’re engaging with your brand and enjoying what you have to offer them—and that’s what you want.
If you find that your app opens less than once per day, then this may mean that users only open it once every few days or even weeks. This could indicate that your app doesn’t offer enough value or variety to keep users coming back for more.
Tracking your App Stores Visibility
The first step to understanding the performance of your ASO strategies is to track your App Stores Visibility. This can be done by using a free tool like Sensor Tower or App Annie.
These tools will allow you to see how many searches are being made in each store and what keywords they’re using to find your app. They’ll also show you which countries have the most downloads and which have the highest conversion rates.
Here are some tools to help you get started:
1. Google Play Console: Google Play Console helps you track your app’s visibility in the Google Play Store. It tracks things like the number of app downloads and impressions, as well as informs you of any issues with Android Apps.
2. App Annie: This is a great tool for understanding how your app is performing on all platforms—not just Apple and Android, but also Windows Phone and others.
It will give you historical data about downloads and revenue, as well as projections for future growth based on trends in downloads, retention rate, monetization rate, and other factors. (Note: You’ll need an account before using this tool).
3. Sensor Tower: This is another useful tool for tracking downloads, impressions, and revenue across multiple platforms at once—including Windows, iOS, and Android apps (though it will require a paid subscription).
Track Monetization (Average Revenue per User (ARPU), Lifetime Value (LTV), and total revenue)
One of the most important metrics for ASO is to track monetization. While it’s important to keep an eye on the number of users and daily active users (DAU), you also need to know how much money each user spends on your app, how long they stick around, and what happens when they leave.
Your goal should be to increase these figures over time so that you can reinvest in more ASO efforts that will lead to more downloads, more reviews, more ratings, and ultimately more revenue.
The most common way to measure this is by tracking monetization:
-Average Revenue per User (ARPU) is the average amount of money a user spends on your app.
-Lifetime Value (LTV) is the total amount of money you expect each user will spend over the course of their lifetime as a customer. It’s also sometimes called Customer Lifetime Value (CLTV).
-Total revenue is simply the total amount of money you’ve made from all users.
Track Your Competitor’s Metrics
Finally, if you’re trying to beat out other apps in the same category as yours (games with similar mechanics, for example), then it helps to know how those other apps are doing in terms of downloads/usage/etc…
If a lot of people are downloading one game over another, maybe there’s something about how that game is marketed or designed that makes it more appealing than yours.
Common FAQs
Is App Store optimization important?
Yes. It is extremely important to make sure your app stands out among the rest of the competition. Word of mouth is one way this is accomplished. If you have a good app, people will talk about it and you will be able to tap into word of mouth marketing. However, having good keywords in your app’s title, description, and promo text will also help your app gain traction.
What does ASO cost?
There are many different services available for optimization, with different price points depending on your needs and budget. You can also do this yourself if you want; there are plenty of free resources available online!
What should I expect from an ASO company?
A: The company should provide you with a detailed analysis report that identifies your app’s strengths and weaknesses in terms of organic rankings.
The report should also suggest ways to improve organic rankings by using keywords, creating an effective description and selecting appropriate categories/keywords.
How do I know if my App Store Optimization needs optimization?
If you’re not seeing the results you want from your app, it’s time to consider App Store Optimization. You may be spending money on ads and getting little to no ROI, or you might have a competitor who is dominating the search rankings, especially in the two major App Stores Google play store and iOS App Store. Either way, your app isn’t performing as well as it could be—and it’s probably because of issues related to App Store Optimization (ASO).
What exactly does ASO entail?
A: Think of ASO like this: when someone searches for an app in the App Store, they’re looking for certain things—for example, they might want an app that will help them lose weight or create funny memes.
So, when they search, they’re looking for certain keywords that relate to those goals; if your app has those keywords in its metadata (or “metadata”), then it will show up higher in App Store search results than apps that don’t have those same keywords—and therefore get more downloads and make more money.
Bottom Line
There are millions of apps available in the major App Stores, with tens of thousands more being submitted every day. Whether you are a developer looking to end up toward the top of the charts, or a marketing manager trying to gain maximum exposure for your app, understanding App Store optimization services is crucial to achieving your goals.
When you have the right App Store optimization services, your chances of success go through the roof. Large companies elevate their brand by improving their product’s visibility. We highly recommend that you invest in cutting-edge App Store optimization.
