SEO in different niches implies different strategies. Therefore, when choosing a company to promote your product, it is essential to contact an expert who knows the specifics, complexities and nuances of your field. Seo.Casino does not seek to cover all industries: we are guided by our knowledge and experience, with each new case, we deepen our expertise in online casinos, sports and eSports betting, poker, lotteries.
Focusing on the same niche, we learn how to promote in different regions, taking into account their characteristics and regulatory policies. We study your competitors and record market trends. That’s why Seo.Casino’s specialists have the right competence to develop useful recommendations and provide proper support in SEO promotion of your product.
CASINO SEO TACTICS
Doing SEO for online casinos is impossible without an effective marketing plan. Betting companies and other gambling projects are constantly looking for new ideas to make their online resource stand out and rise in the search engine. We will tell you how our specialists increase traffic and what methods they use to do so, including when the task is the SEO for Sportsbook.
OF CASINO SITES
ADVANTAGES OF SEO FOR CASINO AND IGAMING SITES
Search Engine Optimization of online casinos is becoming increasingly important because of the influx of new gambling sites into the market. The intense competition is forcing us to look for new ways of attracting users. Many people give preference to advertising, neglecting search engine optimization. In fact, the promotion of online casinos is ineffective without SEO.
SEO vs Search Engine Marketing (SEM or PPC)
Google has strict guidelines when it comes to using PPC for gambling. They are constantly updating their rules and policies. It is important to stay abreast of these changes and make sure your campaign complies with them. Gambling advertising is also subject to local legislation and requires a licence from the relevant government agency. In some countries, online gambling advertising is completely banned.
SEO is a freer and more stable way to promote casinos. The plus side is that optimization cannot be turned off. You will stay at the achieved level anyway until you are pushed out by your competitors.
SEO vs Facebook / Instagram / TikTok Advertising
To ensure that your business pages on Instagram or Facebook are not blocked, you must first fill out a special form and get whitelisted. As with PPC, casino advertising on social media is restricted by strict rules of advertising platforms and tools, regulated by local authorities, or even sometimes totally prohibited.
SEO vs Email marketing
Using email marketing helps to increase conversions and profits. This way you inform players about new bonuses or loyalty programs. Email newsletters give you the opportunity to ask your players for feedback, which has an impact on local SEO. In addition, email marketing is a way to gather the data you need to effectively advertise your casino site. It’s an amazing tool to build your retention, but not acquisition.
CASINO SEO vs Online Affiliate Programs
Affiliate marketing is a partnership between webmasters and casino owners. The affiliate promotes and is paid for each player using RevShare / Hybrid / CPA schemes. It’s better to build you own Brand Protection Sites to protect your branded keywords and drive traffic cost-effectively. Since building affiliate websites is a difficult and time-consuming procedure, many gambling project owners search for a Casino Affiliate Website for Sale.
A BASIC STRATEGY FOR ONLINE CASINO SEO
Website SEO audit
This stage involves adapting the website to the requirements of search engines. The content of the platform also refers to internal optimization.
Content and structure
The main objective is to get players interested in your gambling project. In order to attract as many players as possible, it is important to focus on the variety of online casino game content. The site should support easy integration and contain the most popular slots, poker rooms, roulette, blackjack, bingo and baccarat games. It is also important to explain the rules to players and provide the necessary support. SEO Services for Poker Rooms can bring in high returns due to the popularity of this card game among players from all over the world.
E-A-T (Expertise, Authority, and Trust) factors
Used as a benchmark to create high-quality pages that lead Google’s rankings. The search engine promotes content created by an expert. Quality links and transparency of the resource are also valued. For example, if Google sees that a particular gaming website receives mentions and links from other authoritative domains, it assumes that the online casino is legitimate and trustworthy.
Technical SEO ensures that the security and structure of your website meets the expectations of search engine algorithms. A well optimised website ranks at the top of search engine results.
Design and User Experience in Online Casinos
Maximum ease of use is possible with clear registration, easy access and a streamlined withdrawal/deposit process.
Casino Off-Page SEO
- Search Engine Reputation Management (SERM) to shape player opinion about your online casino. Reputation management occurs by supplanting negative material with positive or neutral material.
- Build a link profile to evaluate all incoming links and determine how your site links to other sites on the Internet. Quality links attract traffic and increase the authority of your site, improving your ranking. If you build links incorrectly, you will have to wait a very long time to see positions grow or get penalized by search engines.
- Brand protection for the branded keywords. It is carried out to drive out competitive or unwanted sites close to your platform, secure your brand traffic and reduce cost of acquisition.
Out-of-the-box approaches for Casino SEO
For a sphere as competitive as online gambling, standard SEO solutions alone are not enough. It is important to use effective promotion tools, monitor different gaming networks and make better offers to players. Also, don’t get hung up on the usual contextual advertising, because collaborating with a blogger or streamer will attract a lot more players.
There are many interesting ideas that can turn visitors into players and increase their loyalty and LTV. This could be a cashback program for regular players or weekly reload bonuses and tournaments.
TYPICAL MISTAKES IN CASINO PROMOTION & SEO
Inconsistency between SEO and overall marketing strategy
Using low-cost solutions
Lack of understanding of the audience
READY TO START?
Start of work
The main stage
Finalising the promotion
FAQ ON PROMOTION & CASINO SEO
Can I promote an online casino site by myself?
It would be more efficient and quicker to contact the professionals as they know all the ins and outs of the industry and have experience in promoting online casinos.
Can you do without Casino SEO?
Without SEO, an online casino will not have consistent traffic, players, profits. So the answer is absolutely NO!
How much does it cost to do SEO for an online casino?
The cost of promotion depends directly on your objectives, markets, and the number of FTDs you aim to achieve. You can order an estimate of the project on our website.
How long does it take to online Casino SEO works?
The time it takes to promote a project depends on the volume of work and the speed with which it can be done. The volume is influenced by the initial performance of the casino website, while the speed is influenced by the budget and the pace of external optimization. Usually, it takes from 6 to 12 months.
We use effective tools and guarantee clients a positive result in 93% of SEO cases. You can see this for yourself by looking at our finished projects.
How do I attract players to my casino?
There are many channels for promoting online casinos, including SEO and social media advertising. Advertising brings quick results, but search engine promotion works for the long term and provides an inexhaustible channel for attracting new players with the highest LTV of all other channels.
Can I advertise a casino?
Casino advertising is often regulated at the country level when the country has transparent regulations and local licenses. There are many countries with bans on any casino or betting site advertising other than search engine promotion.
How to promote an online casino?
The most effective option is to optimize your website for search engine requirements and to promote it systematically. In this way, your online casino will be at the top and will be constantly gaining new players.
How can we help you?
We’d love to tell you more!
Send us your name, email, website, and any detailed information you can provide about the project, and we’ll get back to you within 24-hours with a plan to get to bring you players with amazing LTV.
Ask yourself: Am I ready for a serious boost in traffic and deposits?
Demand for our team of experts is high, and there are limited spaces available for new clients, so contact us and claim your spot today!
Start boosting your rankings
One of our SEO strategists will get back to you today!
- We check your website, and ensure it is eligible for our service, before giving you a recommended budget range to choose between.
- We’ll then ask for additional information to ensure we’re a good fit.
- Finally, we will break down our entire approach, and tell you what you can expect with delivery, as well as performance.