CASINO SEO
SERVICES
All-in-one SEO solutions for online casinos, bookmakers, and poker rooms!
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ABOUT SEO.CASINO
We focus on the Search Engine Optimization of online casinos and bookmakers. We have 14 years of experience in promoting projects in the CIS, Europe, Asia and Latin America. Our 75 professionals work in 23 countries and speak 30 languages.
We Grow, Recover and Scale organic traffic from Google, Baidu, Coc Coc and DuckDuckGo.
Concentrating in iGaming niche, we study SEO and link building methods in different regions, taking into account their specificities and regulatory policies. We study your competitors and capture market trends.
Our goal is to become an extension of your Marketing Team!
WHY SEO.CASINO?
SEO in different niches implies different strategies. Therefore, when choosing a company to promote your product, it is essential to contact an expert who knows the specifics, complexities and nuances of your field. Seo.Casino does not seek to cover all industries: we are guided by our knowledge and experience, with each new case, we deepen our expertise in online casinos, sports and eSports betting, poker, lotteries.
Focusing on the same niche, we learn how to promote in different regions, taking into account their characteristics and regulatory policies. We study your competitors and record market trends. That’s why Seo.Casino’s specialists have the right competence to develop useful recommendations and provide proper support in SEO promotion of your product.
CASINO SEO
TACTICS
Doing SEO for online casinos is impossible without an effective marketing plan. Betting companies and other gambling projects are constantly looking for new ideas to make their online resource stand out and rise in the search engine. We will tell you how our experts increase traffic and what methods they use.
PROMOTION OBJECTIVES
OF CASINO SITES
Traffic
The main goal of any business is profit. Operators do everything they can to increase gambling traffic to their online casinos. We work to improve organic traffic by optimizing texts for both, your readers and search engines.
Conversion Rate (CR)
Without conversion, even a large traffic is irrelevant. Turning online traffic into your players can be achieved through conversion funnels. They need to be tracked, measured and optimized. It is important to identify the target audience of the online casino, to understand their main characteristics and needs. This data helps to design optimal funnels.
Increase in deposit amounts
It is important to persuade the player to pay more than the average check in the region. To do this, you need to work hard on your brand reputation and gain the player’s trust. If you know your customer’s needs and consistently meet them, the player will want to invest more in your online casino.
Retention
The LTV metric determines the potential for customer retention on the platform. Ongoing review of Players Lifetime Value identifies the most successful marketing strategies, CRM plans and the most valuable sections for players.
ADVANTAGES OF SEO FOR CASINO AND IGAMING SITES
Search Engine Optimization of online casinos is becoming increasingly important because of the influx of new gambling sites into the market. The intense competition is forcing us to look for new ways of attracting users. Many people give preference to advertising, neglecting search engine optimization. In fact, the promotion of online casinos is ineffective without SEO.
SEO vs Search Engine Marketing (SEM or PPC)
Google has strict guidelines when it comes to using PPC for gambling. They are constantly updating their rules and policies. It is important to stay abreast of these changes and make sure your campaign complies with them. Gambling advertising is also subject to local legislation and requires a licence from the relevant government agency. In some countries, online gambling advertising is completely banned.
SEO is a freer and more stable way to promote casinos. The plus side is that optimization cannot be turned off. You will stay at the achieved level anyway until you are pushed out by your competitors.
SEO vs Facebook / Instagram / TikTok Advertising
To ensure that your business pages on Instagram or Facebook are not blocked, you must first fill out a special form and get whitelisted. As with PPC, casino advertising on social media is restricted by strict rules of advertising platforms and tools, regulated by local authorities, or even sometimes totally prohibited.
SEO vs Email marketing
Using email marketing helps to increase conversions and profits. This way you inform players about new bonuses or loyalty programs. Email newsletters give you the opportunity to ask your players for feedback, which has an impact on local SEO. In addition, email marketing is a way to gather the data you need to effectively advertise your casino site. It’s an amazing tool to build your retention, but not acquisition.
CASINO SEO vs Online Affiliate Programs
Affiliate marketing is a partnership between webmasters and casino owners. The affiliate promotes and is paid for each player using RevShare / Hybrid / CPA schemes. It’s better to build you own Brand Protection Sites to protect your branded keywords and drive traffic cost-effectively.
Pros
- Online casinos attract more players without wasting time finding them.
- Does not require a significant investment from the casino.
- Working towards a target audience.
- Money is paid directly for results.
Cons
- Affiliate programmes do not generate traffic on a regular basis: you may have a few dozen or hundreds of visitors one day and none for a month afterwards.
- The low entry threshold for affiliate marketing creates intense competition in the online casino market.
- Affiliates may direct low-quality traffic to online casinos, which does not guarantee conversion of visitors and good ROI.
A BASIC STRATEGY FOR
ONLINE CASINO SEO
Nowadays, there are many effective ways to promote online casinos. However, there is a basic program consisting of various interrelated steps.
Niche analysis
If you want to lead a casino to success, you must first analyse your niche and competitors. Niche research is more than just knowing your target audience. It is a way of calculating possible failures, the investment required and its return on investment, and the allocation of marketing efforts. It is the effectiveness of the niche analysis that determines all the steps that follow.
Website SEO audit
A web resource audit provides a detailed analysis of its condition, performance and speed. The assessment gives an indication of how you can improve the site and fix any problems you may be experiencing. The audit also identifies effective keywords that increase the quantity and quality of traffic and players.
SEO strategy
SEO is key, because it makes your online casino more visible. The amount of traffic and opportunities to convert website visitors into players depends on it. SEO techniques include keyword strategy, content strategy, site audits, internal and external optimization, content development and competitor analysis.
On-page SEO
This stage involves adapting the website to the requirements of search engines. The content of the platform also refers to internal optimization.
Content and structure
The main objective is to get players interested in your gambling project. In order to attract as many players as possible, it is important to focus on the variety of online casino game content. The site should support easy integration and contain the most popular slots, poker rooms, roulette, blackjack, bingo and baccarat games. It is also important to explain the rules to players and provide the necessary support.
E-A-T (Expertise, Authority, and Trust) factors
Used as a benchmark to create high-quality pages that lead Google’s rankings. The search engine promotes content created by an expert. Quality links and transparency of the resource are also valued. For example, if Google sees that a particular gaming website receives mentions and links from other authoritative domains, it assumes that the online casino is legitimate and trustworthy.
Technical SEO
Technical SEO ensures that the security and structure of your website meets the expectations of search engine algorithms. A well optimised website ranks at the top of search engine results.
Design and User Experience in Online Casinos
Maximum ease of use is possible with clear registration, easy access and a streamlined withdrawal/deposit process.
Casino Off-Page SEO
- Search Engine Reputation Management (SERM) to shape player opinion about your online casino. Reputation management occurs by supplanting negative material with positive or neutral material.
- Build a link profile to evaluate all incoming links and determine how your site links to other sites on the Internet. Quality links attract traffic and increase the authority of your site, improving your ranking. If you build links incorrectly, you will have to wait a very long time to see positions grow or get penalized by search engines.
- Brand protection for the branded keywords. It is carried out to drive out competitive or unwanted sites close to your platform, secure your brand traffic and reduce cost of acquisition.
Out-of-the-box approaches for Casino SEO
For a sphere as competitive as online gambling, standard SEO solutions alone are not enough. It is important to use effective promotion tools, monitor different gaming networks and make better offers to players. Also, don’t get hung up on the usual contextual advertising, because collaborating with a blogger or streamer will attract a lot more players.
There are many interesting ideas that can turn visitors into players and increase their loyalty and LTV. This could be a cashback program for regular players or weekly reload bonuses and tournaments.
TYPICAL MISTAKES IN
CASINO PROMOTION & SEO
You can set up an online casino, invest a lot of money in platform and visual UX, prepare a business strategy and still go bust. To prevent this from happening, it is important to learn about common marketing mistakes and try to avoid them.
Inconsistency between SEO and overall marketing strategy
Using low-cost solutions
Lack of understanding of the audience
WHY CHOOSE
SEO.CASINO
Our experts keep up with SEO trends and work to improve your casino promotion. Seo.Casino uses the latest tools to effectively populate and promote your platform. We customize solutions, promote successfully, and help you get ahead of your competition.
Our experience in Casino SEO
Your benefits
ROI focused
Our main focus is to bring in players who will play the product for years, generating a steady income.
READY TO START?
Preparatory stages
01
Start of work
02
The main stage
03
Finalising the promotion
04
FAQ ON PROMOTION &
CASINO SEO
Can I promote an online casino site by myself?
Can you do without Casino SEO?
How much does it cost to do SEO for an online casino?
How long does it take to online Casino SEO works?
What guarantees?
How do I attract players to my casino?
Can I advertise a casino?
How to promote an online casino?
How can we help you?
We’d love to tell you more!
Send us your name, email, website, and any detailed information you can provide about the project, and we’ll get back to you within 24-hours with a plan to get to bring you players with amazing LTV.
Ask yourself: Am I ready for a serious boost in traffic and deposits?
Demand for our team of experts is high, and there are limited spaces available for new clients, so contact us and claim your spot today!
Mitchell Henk
CBDO company SEO.CASINO
Start boosting your rankings
One of our SEO strategists will get back to you today!
- We check your website, and ensure it is eligible for our service, before giving you a recommended budget range to choose between.
- We’ll then ask for additional information to ensure we’re a good fit.
- Finally, we will break down our entire approach, and tell you what you can expect with delivery, as well as performance.