Running an online casino or sportsbook today means fighting hard for every visitor that actually deposits and plays. Organic search still delivers the highest-quality traffic, but finding the right partner to grow it can feel overwhelming.
In this article we take a close look at two experienced teams that help gambling brands attract players from Google: TraffBand and SEO.Casino. We compare how they work, what they deliver, where they shine, and which one might suit your goals better. Whether you are a new operator testing fresh markets or an established brand ready to own your rankings long-term, the differences matter.
We focus on real factors that operators and affiliates care about: speed of results, control over traffic, regulatory knowledge, pricing, and client feedback.
What is Traffband?
Traffband launched in Kyiv in 2022 and quickly grew into a focused arbitrage team of more than 40 people. They build their own review and affiliate websites from scratch, rank them in search engines, and pass the resulting organic visitors to casino and betting partners.
The model is simple and performance-driven: partners pay a share of revenue or a fixed CPA only for the traffic that actually converts. Traffband has created well over 1,500 sites across dozens of countries and now works mainly with Brazil, Italy, Indonesia, the UK, Portugal and several Tier-2 and Tier-3 markets.
In 2025 they took home the Best SEO Traffic award at the Golden Boomerang Awards, which many affiliates saw as strong proof of consistent quality. The team handles domain hunting, content writing, link building and technical tweaks entirely on their own properties. This lets operators scale player volumes fast without touching their own site’s SEO. Most partners like the low entry barrier and the fact that they only pay when real deposits come in. The rapid revenue growth the team showed between 2023 and 2024 confirms that the approach works when quality filters stay tight.
What is SEO.Casino?
SEO.Casino has worked exclusively on iGaming projects since 2010. Our team of 75+ specialists operates from 23 countries and handles 30 languages, so we can adapt every campaign to local search habits and rules. We have completed more than 550 projects for casinos, sportsbooks and gambling affiliates, often doubling organic traffic and lifting first-time deposits at the same time.
The process starts with a deep technical audit, moves into precise keyword mapping, content clusters, white-hat link building and continuous optimisation. Clients keep full ownership of their domains and rankings because we improve the site itself instead of sending visitors from external portals. This creates real domain authority that keeps delivering even after the contract finishes.
Our specialists track every major gambling regulation, from the UKGC to emerging licensed markets in Latin America and Asia, which helps brands stay safe and rank confidently. Monthly reports show exact ROI, and we adjust tactics the moment Google updates anything. For operators who want their own asset to grow stronger year after year, this hands-on approach makes the biggest difference.
Key Differences
- TraffBand supplies ready organic traffic from a network of their own ranked sites.
- SEO.Casino builds and strengthens the client’s own domain so rankings belong to you.
- Traffband works mainly on revenue-share deals with almost no upfront cost.
- Our agency uses clear monthly retainers focused on sustainable growth.
- Traff Band can deliver visible volumes in weeks because the sites already rank.
- We need several months to develop authority, but the traffic stays yours forever.
- TraffBand controls the traffic sources.
- Clients working with us control content, links and rankings completely.
- Traffband performs especially well when testing new GEOs quickly.
- SEO.Casino offers deeper knowledge of regulated markets and compliance.
Both teams understand player behaviour in gambling, yet only one approach lets you own the asset that generates the traffic.
Services & Deliverables
TraffBand: Services & Deliverables
- Steady organic traffic from a portfolio of self-owned review and affiliate portals;
- Flexible revenue-share and CPA agreements matched to each country;
- Targeted player flows from high-volume gambling markets;
- Clear performance dashboards with conversion tracking;
- Built-in quality filters that block low-value visitors;
- Fast volume scaling when partners need to grow quickly.
SEO.Casino: Services & Deliverables
- Full technical audits and on-page fixes that actually move rankings;
- Detailed keyword research aimed at high-intent casino and betting searches;
- Professional content clusters and review pages written to engage real players;
- Authority link building from relevant gambling and finance domains;
- Programmatic SEO that creates hundreds of landing pages at scale;
- Native-level localisation across 30 languages;
- Daily ranking monitoring and fast reactions to algorithm changes;
- Brand protection that stops negative SEO attacks before they hurt.
GEO Focus & Market Experience
Both teams cover many countries, but their depth and focus differ.
| Aspect 🌟 | TraffBand 📋 | SEO.Casino 📊 |
|---|---|---|
| Core markets | Brazil, Italy, Indonesia, UK, Portugal, several Tier-2/3 countries | UK, Canada, regulated US states, Latin America, Europe, Asia, CIS |
| Regulatory knowledge | Strong in grey and semi-regulated areas | Expert-level understanding of licensed environments |
| Languages | Multiple, chosen for biggest gambling volumes | 30 languages with native speakers on the team |
| Speed of market entry | Very quick using existing ranked sites | Slower start but much stronger long-term positions |
| Tier-1 experience | Solid results in UK, Canada, Australia | Years of work inside strict regulatory frameworks |
Traffband lets operators jump into new regions almost immediately. SEO.Casino spends time building authority that survives updates and local laws.
What Do Clients Say About TraffBand?
Partners on affiliate forums and at industry events speak well of Traffband. They often mention stable traffic quality and honest reporting. The 2025 Golden Boomerang award added extra trust. One operator shared: “Traffband started delivering converting players from day one and the numbers stayed reliable for months.” Discussions highlight the team’s quick replies and readiness to switch GEOs when needed. Overall the feedback shows a reliable partner in a niche where traffic quality can swing wildly.
What Do Clients Say About SEO.Casino?
On Trustpilot our clients give SEO.Casino 4.5 stars from 14 reviews, and Clutch shows a clean 5.0. Operators repeatedly talk about traffic growth and higher deposit rates. A marketing manager wrote: “SEO.Casino tripled our organic visitors in ten months and pushed us to the top for the toughest keywords in our country.” Another product lead said: “No other agency understood gambling compliance the way this team does.” These comments come from both regulated and emerging markets, which proves the results hold across different environments.
Pricing, Engagement Model & Value for Money
Traffband:
Traffband runs almost entirely on revenue-share. Partners pay a percentage of the revenue the traffic generates, so upfront costs stay very low. This setup aligns everyone’s interests and works especially well for brands that want to test markets without big initial spending. Some CPA deals exist for high-value countries.
SEO.Casino:
SEO.Casino offers custom monthly retainers based on the size of the project and the difficulty of target keywords. The price reflects real work volume and market complexity. Clients see every step in transparent reports with no surprise fees. The money builds equity in the client’s own website, which usually pays back many times over the years.
Pros and Cons of Each Agency
Both teams bring real value to the table. Here is a balanced breakdown.
TraffBand
- Fast delivery of organic traffic from already ranked sites;
- Pay-only-when-it-converts model lowers risk;
- Award-winning execution that affiliates trust;
- Simple scaling across many countries.
- Traffic lives on external domains, so direct control is limited;
- Long-term results depend on the partner sites staying strong.
SEO.Casino
- Complete ownership of rankings and content on your domain;
- 14 years of iGaming-only expertise and regulatory depth;
- Traffic and authority that keep growing after the contract;
- Detailed reporting and strategy updates every month.
- Takes longer to reach peak volumes than ready-made traffic;
- Requires a structured monthly commitment.
Conclusion: Which Team to Choose?
TraffBand and SEO.Casino both deliver professional results in the gambling SEO space. TraffBand works brilliantly when you need quick, scalable volumes on a performance basis. SEO.Casino builds permanent value directly on your own website with full control and regulatory safety. For most casino operators and sportsbooks that plan to stay active for years, owning your rankings creates a much stronger foundation. The traffic becomes an asset you control instead of traffic you rent.
If you are looking for a partner who will treat your domain like their own and help it grow for the long run, reach out to the team at SEO.Casino. We are happy to review your current site and show exactly how we can help you dominate search in your target markets.
