From Zero to 1,200 Clicks per dayA Case Study in SEO Excellence 🎯
📈 1,200
Clicks per day Organic Traffic
📣 Almost 3,000
New user REGs per month
💰 Over 483
(FTD) monthly
Project Overview
Subject
Betting
Target GEOs
India, Bangladesh
Language Versions:
English (ENG), Hindi (HI) , Bangladesh (BN)
Strategy
The optimization strategy focused on improving the website’s overall performance, content relevance, and authority, ensuring better engagement and stronger search engine visibility.
Comprehensive Site Optimization and Keyword Targeting
The website underwent a full audit to identify key areas for improvement. Keywords were carefully selected based on language-specific preferences, ensuring that the content resonated with local audiences. We tailored the keyword strategy to address both high-traffic and niche search terms, optimizing meta tags, headings, and on-page content for greater relevance and impact.
Site Speed and Indexing Enhancements
Improving page load speeds was a top priority. After conducting detailed performance assessments, we implemented several optimizations to reduce loading times, such as compressing images and leveraging browser caching. This not only improved user experience but also reduced bounce rates.
We also tackled issues related to page indexing. Outdated URLs and new pages were effectively indexed by refining the website’s sitemap and addressing crawl errors. These fixes ensured that both legacy and newly added content were discoverable by search engines, enhancing overall visibility.
Content Quality and Uniqueness
Content optimization was another crucial component. The site’s text was refreshed to ensure that it was both high-quality and original. We made sure that each page delivered clear, actionable information while avoiding repetition, ultimately enhancing its value for users and improving its ranking potential in search results.
Strengthening Website Trustworthiness
To build the site’s authority, we implemented a strategy that involved publishing insightful articles on well-regarded external platforms. These backlinks helped establish the website as an expert in its field, fostering greater trust and improving its domain authority.
Achievements
Improved Organic Search Visibility:
The comprehensive keyword optimization led to higher rankings for competitive and region-specific terms, resulting in more organic traffic.
Faster Load Times:
By streamlining technical elements of the site, we achieved a 35% reduction in page load times, contributing to better user engagement and improved SEO signals.
Better Indexing and Crawlability:
Addressing indexing issues helped search engines more effectively crawl and rank the entire site, increasing its overall visibility.
Increased Trust and Authority:
The strategic distribution of content across respected external platforms boosted the site’s reputation, driving more backlinks and enhancing its SEO profile.
This combined approach yielded significant improvements in traffic, engagement, and overall search engine performance.
- Traffic Growth: Daily clicks increased from 0 to 1,200 clicks per day.
- Monthly Impressions: Grew from 0 to over 718 000, improving the site’s visibility significantly.
- Top Rankings: High-frequency keywords in the betting niche reached TOP-1 and TOP-3 positions, which boosted visibility across key GEOs.
- User Registrations: The platform now records more than 2,958 new user registrations per month.
- Conversions: Over 483 first-time deposits (FTD) monthly, showing substantial conversion rates.
