SEO Case StudyBuilding a Successful SEO Strategy for a Betting Project

3,200

Clicks per day Organic Traffic

Over 2,000

New user REGs per month

200

FDs per month

Project Overview

The goal of this project was to establish a powerful online betting platform across multiple regions, focusing on localized user experiences. The objective was to drive organic traffic, enhance brand visibility, and boost user registrations and conversions.

Subject

Betting

Target GEOs

India 🇮🇳, Brazil 🇧🇷, Bangladesh 🇧🇩, CIS countries.

Language Versions:

English (ENG), Hindi (HI), Bengali (BN), Portuguese (PT), Russian (RU), Ukrainian (UA).

Problems Identified

At the outset, the project faced several challenges that needed addressing for effective SEO:

Lack of Organic Presence:

The website had no significant organic traffic, and its keyword rankings were almost non-existent.

Technical Issues:

Slow load speeds, poor mobile optimization, and crawl errors were identified using Google Search Console.

Content Gaps:

Betting-related content needed localization and optimization to cater to the diverse target GEOs and languages.

Solutions Implemented

A comprehensive SEO strategy for betting was executed with a focus on both on-page and off-page optimization, alongside a robust backlink strategy:

On-Page SEO

Localized Keyword Research:

We conducted in-depth research for region-specific betting keywords in multiple languages. Tools like Ahrefs and Google Keyword Planner helped identify the most relevant terms for India, Brazil, and other target markets.

Content Optimization:

The website’s content was localized and optimized for each target language. We focused on keyword integration, enhancing meta tags, and improving internal linking to align with search intent.

Technical Fixes:

After a thorough audit, improvements were made to enhance page load speed and mobile-friendliness, particularly in regions with lower average internet speeds.

Off-Page SEO

Content Distribution:

We published high-quality articles and blog posts on reputable betting websites, forums, and news outlets in key regions. This helped build domain authority and trust.

Influencer Collaborations:

Local influencers in Brazil 🇧🇷 and India 🇮🇳 were engaged to promote the platform, which increased brand visibility and user trust.

Backlink Strategy

Competitive Analysis: Using tools like Ahrefs and Majestic, we analyzed competitors’ backlinks. This helped us secure backlinks from high-authority, region-specific domains such as betting and sports websites.
High-Authority Backlinks: By partnering with high-traffic regional sites, such as local sports blogs and entertainment portals, we were able to boost domain authority and search rankings.

Results and Progress 🎯

Initial Phase

At the beginning of this betting project, the website had limited traffic. After conducting a technical audit using Google Search Console and Screaming Frog, we fixed critical issues and set the groundwork for growth.

Ongoing Improvements

With a solid technical foundation, the content was developed and localized, leading to a steady growth in traffic. Tools like Ahrefs showed a gradual rise in referring domains and keyword positions, while Google Search Console reflected increases in impressions and clicks.

Screenshots of Progress

Screenshots from key tools such as Ahrefs, Google Search Console, and Seranking illustrate the significant improvements:

**Ahrefs**: Shows a steady growth in organic pages

**Google Search Console**: Displays an upward trend in clicks and impressions (November 1, 2023 through August 1, 2024.)

Seranking: Highlights improvements in keyword rankings, with many high-frequency betting terms moving into the top positions.

Achievements

Traffic Growth: Daily organic traffic surged from 0 to 3,200 clicks per day;
Impressions: Monthly impressions surpassed 2 million, significantly boosting the platform’s visibility;
User Registrations: Over 2,000 new user registrations per month;
Conversions: The platform saw more than 200 first-time deposits (FTD) per month, showcasing a strong conversion rate.

Conclusion

This SEO case study example illustrates how a comprehensive and data-driven SEO approach can transform a betting website into a high-traffic, high-conversion platform. By addressing technical issues, optimizing for multiple languages, and implementing an effective backlink strategy, we achieved significant growth in traffic, visibility, and conversions across competitive markets. This SEO strategy for betting shows how crucial it is to adapt SEO efforts to the specific needs of different regions and continually refine them based on real-time data.