Content Strategy

Content today is not only a repository of search queries. It includes a reputation management tool, a lever for building trust and a tool to turn a visitor into a depository. Content generates traffic and encourages the player not only to consider but also to stay on your site online casino or bookmaker’s office.

It is essential to have a content marketing strategy to stay active, plan ahead, offer additional benefits to your customers and eventually build up your player base. The content you provide sets you apart from your competitors and shapes the image that determines the perception of your product.

Our content marketing team will do whatever it takes to make your online information work for you:

  • We will define the right goals;
  • We’ll plan a content campaign;
  • Explore trends and create content in any format you need;
  • Provide detailed reporting on work done and results achieved.

Be an expert: content as a tool to build trust in your brand

A comprehensive content strategy begins with in-depth market research. Through an detailed analysis of your product and competitors, we offer a fully managed campaign. We aim to achieve your business goals, whatever they are:

  • increase target traffic for your products or services;
  • increasing your player base;
  • get more incoming links;
  • increase the credibility of your brand by demonstrating expertise, quality and reliability.

Get measurable criteria for your success

A solid strategy begins with defining the goals of content marketing. It is at this stage that the parameters for measuring success are identified. Depending on your site structure and internal KPIs, we can track the most critical indicators regarding content performance, from conversion to engagement.

How do we do this?

  • We conduct content audits to prioritize or improve existing content and add credible facts and useful resources that we can include in our overall strategy.
  • We examine your competitors’ strategies and identify the most effective techniques in terms of content marketing and PR.
  • We identify niche trends, opinion leaders and the most authoritative target sites.
  • We create informative and convincing marketing campaigns with the help of interactive target pages, e-books, blogs, infographics, content based on objective data to achieve your goals and meet the needs of players.
  • Seeding through preliminary outreach and conversations with editors and journalists with whom we have long-term relationships.
  • We develop long-term content campaigns to ensure a constant flow of information and links.

We can help you find your favourite spot among casinos or bookmakers

Content is most effective when it uses the full power of the language in which the idea, though, the message is expressed. Our internal team is ready to produce convincing and compelling multilingual content and develop online PR campaigns. We will speak to your players in the same language. We currently provide campaigns in more than 21 languages.

We offer all our experience to increase the effectiveness of your product and attract new players with a robust content strategy tailored to your needs.