Home » Blog » Niche keyword research for the global iGaming markets

Niche keyword research for the global iGaming markets


In order to launch the most effective campaign and attract as many players on Online Casino Affiliate Website as possible, it is essential to understand the current market trends, its specifics and know the main products that you will have to compete with. Seo.Casino is ready to provide you with the most comprehensive information about the niche and region where you plan to launch your product.

We answer strategically essential questions:


  • Who are your main competitors, and what do they do?
  • What methods do they use to promote and attract players?
  • What are the strengths and vulnerabilities of your competitors?
  • What is the potential profile of the selected niche (in traffic and money)?
  • How high is the complexity of promotion in the selected niche?


  • What methods and means can be used to outperform competitors?
  • How long will it take to get the first tangible results?
  • What kind of budget is needed for a successful campaign?

The answers to these questions help to build a complete picture of the niche and further develop a strategy for promotion and player involvement. Only real knowledge of the situation on the selected market and the region allows generating qualitatively new, working individual strategy, which have an impact on Casino SEO Services.

Is niche analysis useful for your business?

Sports Betting SEO Agency Seo.Casino works with different types of products of entirely different scales. We help develop young projects and accompany existing products that enter new markets or introduce new areas (e.g. e-Sports bets or SEO Services for Online Poker Industry). A niche analysis will be useful to you if:

You are just planning a niche or region and are developing a new product.

A niche analysis will answer your questions:

  • who the main competitors are;
  • which methods and tools are used in the region or niche;
  • what are the performance markers in the selected market and what investments are required to achieve them?

As a result, you will get:

  • an overview of the selected niche;
  • information about what resources you will need to launch, promote and attract players;
  • an understanding of how cost-effective it is to start a project in the selected niche or region.

You have been in the market for a long time and want to achieve more.

A niche analysis will answer questions:

  • which new techniques work best in the selected niche;
  • which promotion opportunities have not yet been pursued (by you or your competitors);
  • what is the volume of untapped traffic in the niche?

As a result, you will get:

  • insight into how to improve existing performance (traffic and profitability);
  • solution options to help you build and differentiate yourself from your competitors;
  • an understanding of the possible costs to achieve better and more apparent results in the niche.

You are successful in your region and want to penetrate markets in other countries.

A niche analyst will answer your questions:

  • what is the specifics of foreign markets (by the chosen geolocation);
  • who your main competitors are and what techniques they use;
  • what is the perspective of the niche and possible traffic volumes?

As a result, you will get:

  • assessment of the project profitability;
  • market understanding and strategy for promotion;
  • information about the required budget and possible deadlines for achieving the specified results.

Why Seo.Casino: the approach to solving the tasks

Years of experience in Gambling SEO Companies for online casinos, sports betting and poker allowed us:

  • To acquire expertise based on practical solutions and in-depth study of the market, its leaders and key techniques;
  • To develop the most efficient algorithm of work with products;
  • Find personal solutions for any product and locale that bring results.

Turning to us, you can be sure that you will get the most detailed niche analysis, practical recommendations, step-by-step strategy and forecasts for the next 6-12 months.

How we work

  • Creating a semantic core
  • Analyzing the sites that have a leading position in extradition. We find the sites with the most expressive growth dynamics over the last year.
  • We analyze the semantics of these sites, study the link profile, analyze the structure and internal optimization. We study the features of the product on the sites, non-standard solutions and features of presentation, which contribute to the development.
  • We structure the data, analyze the possibilities of your project. We develop a strategy for the year, taking into account the information collected.


How long does it take to analyze a niche

2-4 weeks

The cost of niche analysis

From 1000 EUR for the region.

In which regions do we work

32 + regions

What languages we work in:

* French, Italian, Portuguese, Romanian and Spanish;
* English and German;
* Finnish, Swedish, Norwegian, Danish, Dutch;
* Czech, Russian, Ukrainian, Polish, Bulgarian;
* Chinese, Thai, Japanese;
* Arabic language.

How many people are working on the analysis

From 3 specialists (project manager, team leader, middle SEO specialist)

Samantha Rodriguez
reviewed by: Samantha Rodriguez (Senior SEO Specialist) 
Share this article

How can we help you?

We’d love to tell you more!

Send us your name, email, website, and any detailed information you can provide about the project, and we’ll get back to you within 24 hours with a plan to get to bring you, players, with amazing LTV.

Ask yourself:Am I ready for a serious boost in traffic and deposits?

Demand for our team of experts is high, and there are limited spaces available for new clients, so contact us and claim your spot today!

Митчел Хенк
Mitchel Henk
Contact Us!
Skype: SEO.casino
Telegram: @SEOcasino
Write us!

Start boosting your rankings

One of our SEO strategists will get back to you today!

What happens next?
  • We check your website, and ensure it is eligible for our service, before giving you a recommended budget range to choose between.
  • We’ll then ask for additional information to ensure we’re a good fit.
  • Finally, we will break down our entire approach, and tell you what you can expect with delivery, as well as performance.